Wasteless provides a real-time dynamic pricing engine for perishable food sold at grocery stores. The system reduces food waste and increases revenue by optimizing markdowns, accelerating the emptying of shelves and decreasing food disposal and the cost associated with it.
The Problem: The value of a food item decreases as it gets closer to its expiration date, yet the price remains the same. There is no incentive for consumers to choose that item over a later expiring product.
The Solution: Wasteless has developed an innovative real-time Dynamic Pricing Engine for fresh food that optimizes the markdowns and thus, accelerates the emptying of the shelves and reduces unnecessary waste.
Wasteless in the news:
August 2021 “Sustainable food systems” episode 8 on BBC, featuring Wasteless