Cutting food waste with dynamic supermarket pricing

Featuring FIBA company Wasteless.

In the cult science fiction/comedy film, Bill and Ted’s Excellent Adventure, the eponymous time-traveling protagonists are charged with writing a song to unite the world and save humanity.

Israeli tech entrepreneur Oded Omer may have had the same mission in mind when he set out on a music career. 

The virtuoso bass guitar player from Holon received a scholarship to Berklee College of Music in Boston and even performed across Israel. But Omer ultimately became a serial entrepreneur with an engineering degree from Tel Aviv University and an MBA from the Holon Institute of Technology. 

His passion for making the world a better place – Bill and Ted style – eventually came to focus on how food waste impacts climate change…

Read the full article on Israel21c here.

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