Danny Brigido of Wix, an Israeli company that created one of the world’s most popular website design platforms, says Florida — and particularly the Tampa Bay area — has a compelling story to tell to tech firms like his that look to escape the high taxes and cost of living in Silicon Valley.

“You know what you have here,” says Brigido, Wix’s Miami-based director of customer solutions, speaking at the Florida-Israel Business Accelerator (FIBA) Innovation Fusion event last week.

What Tampa has, he adds, is a surprisingly deep reservoir of tech talent. The challenge, though, is getting that message out to fast-growing firms like Wix, which has seen its user base skyrocket from 8 million in 2011 to more than 130 million today.

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