Catching up with Roy Heller and Nucleon

No commitment issues here! Roy Heller, Director of Sales at Nucleon–one of eight companies in FIBA’s 2018 cohort–has recently moved his family to Tampa permanently so that he can work even closer with the FIBA team and grow the business in the Bay and beyond.

We are thrilled to be able to work side by side with him now daily, so we asked him a few questions about his big move and how it will positively impact the Nucleon business.

Outside of your affiliation with FIBA, was there anything else that drew you to Tampa?
Yes, we have been talking about building a presence in the US market for a long time. Tampa seemed like a great place to start due to the community support, both in the Jewish community and the business community. It is unparalleled to anything I have seen. Another draw was that my wife has some family here.

What is your favorite thing about Tampa? What do you like to do in your free time here?
The pace is different for me. The ease of life. The combination of nature and city. On my free time I love going on the Tampa bay trail that runs by my house. I love that in the middle of the city I can go running or bicycling on a wonderful trail. I love going to see nature. I love the fact that I can get in my car and drive to beautiful reserves around FL or to any of the neighboring states.

How is it different or similar to where you were living before?
It’s mostly different. Israel is very small in comparison to the US. Because Israel is located in a “hostile neighborhood” I couldn’t get in my car and drive to neighboring countries. The tropical nature of Florida is very different from the drier nature of Israel. Both scenery and wildlife are very different here.

What is your goal for Nucleon in Tampa?
My goal for Nucleon in Tampa is to help as many organizations as possible to better protect themselves from cyber attacks. I believe that innovative technologies like Nucleon’s early warning system offer great value, and I hope we are able to educate local organizations about the benefits of proactive solutions. Our goal is to have Nucleon’s US-subsidiary here in Tampa and to become part of the business community and academic community through collaboration with the cyber security centers in the local universities.

How has FIBA helped you in getting closer to that goal?
The team at FIBA has helped a great deal in understanding the US market and getting access to resources and industry connections. Some of the highlights include:

1. Sales training,
2. Marketing consulting and help creating new materials,
3. Meeting service providers and subject matter experts
4. Many important introductions to build our network

Do you find that moving to Tampa and working with FIBA every day has benefited the company’s growth?
I do find that moving here and working with FIBA has benefited the company’s growth. It’s a great process and there is quite some work ahead of us. I’m happy to work with FIBA everyday. I also like the office space and the access to the programs of the JCC and Federation.

Anything else you’d like to add about Tampa and/or your experience working with FIBA.
The US business market is very different from any other market in the world. Having an organization like FIBA on our side gives us a great advantage. Tampa is fantastic. I am looking forward to making good friends here.

To learn more about Nucleon, watch the video here.

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