Tom Crawford

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Tom Crawford

A seasoned executive in B2B, high-growth technology companies, my focus is on growing sales and profitability. I have 20+ years of operating experience in various firms, 5+ years of business consulting and 5 years in venture capital investing in startups. All this experience emphasized the functional areas of business development, sales and marketing.

My product area expertise is broad and includes software, hardware, services and intellectual property. I also have deep industry experience in telecom, mobile, commercial software and other markets.

In addition to experience and expertise I bring a perspective of operating scale from my senior roles in four high-growth startups as well as two Fortune 500 companies. In growing sales and profitability I have the experience, expertise and perspective to know what to do, the scale to apply, and how to get it done.

Specialties: Business-to-business markets; technology products (hardware, software, integrated); telecommunications; mobile hardware and software; value identification and monetization; licensing; pricing (products, software, SaaS, services and IP); direct and channel sales (including OEM); market and customer segmentation; sales execution, sales infrastructure and process; developing business in new markets; account development and management; contract negotiations; new market planning; go-to-market planning and execution.

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