Ms. Phillips is the Co-Executive Director of FIBA. She oversees planning, marketing and partnerships in Israel and Florida. Ms. Phillips joined FIBA’s inaugural team in 2016. She focused mainly on building awareness of the FIBA program in Israel and in Florida, recruiting the first 2 FIBA cohorts from Israel and building and nurturing relationships with partner organizations. Ms. Phillips has two decades of creative and strategic marketing experience in Israel, Europe and the U.S.
Prior to FIBA she worked at BayCare Health System, the second largest healthcare provider in Florida. She led the marketing of women’s and children’s health services across 14 hospitals and multiple outpatient centers. Among her accomplishments, during her tenure at BayCare is an award-winning campaign for breast cancer awareness, a one of a kind game app for the children’s hospital, and the opening of two new hospitals.
Prior to her corporate experience, Ms. Phillips worked with start-ups in the medical device, design and non-profits industries. She launched Midot, a social start-up ranking non-profits in Israel, she relocated to Tampa to open the U.S. Office of Talia Technology, an Israeli start-up developing medical equipment for optometrists, and she managed the largest international account for Tamooz Exhibitions, a design company that entered the European market.
Ms. Phillips earned her MS in Marketing with honors from the University of Tampa and her BA in Media & Management from the College of Management in Tel-Aviv. She served in the Israeli military (IDF) for 2 years upon graduating from high school.