Director of Marketing & Strategic Partnerships
Rakefet is the Executive Director of Marketing and the American-Israeli liaison for FIBA. Rakefet has 15 years of creative and strategic marketing experience in Israel, Europe and the U.S.
Most recently she worked at BayCare Health System, the largest healthcare provider in the Tampa Bay Area with 24,000 employees. She led the marketing of women’s and children’s health services across 14 hospitals and multiple outpatient centers. Among her accomplishments, during her tenure at BayCare is an award-winning campaign for breast cancer awareness, a one of a kind game app for the children’s hospital, and the opening of a brand new hospital generating overwhelming volume numbers since day one.
Prior to her corporate experience, Rakefet worked with start-ups in the medical device, design and non-profits industries. She launched Midot, a social start-up ranking non-profits in Israel, she relocated to Tampa to open the U.S. Office of Talia Technology, an Israeli start-up developing medical equipment for optometrists, and she managed the largest international account for Tamooz Exhibitions, a design company that entered the European market.
Rakefet earned her MS in Marketing with honors from the University of Tampa and her BA in Media & Management from the College of Management in Tel-Aviv.