NeuroApplied closed its operations in 2021. For additional information about NeuroApplied, please contact FIBA.
NeuroApplied allows you to meet your brand, know exactly how it looks and feels, and create a powerful brand for sustainable growth. The technology measures subconscious brand perception for better positioning and messaging. This will allow you to create an effective brand for sustainable growth through the ability to “personify” your brand with characteristics and behavior, predict competitors and identify opportunities and drive actionable recommendations for crafting your brand’s creative story.
The Problem: Perception surveys are biased, causing wrong positioning strategy and wasted media funds with wrong messaging.
The Solution: Through NeuroApplied’s innovative software, we provide subconscious perception accurately and cost- effectively via gamified visual implicit method backed by machine learning algorithms.