Israeli BlazePod raises $8.5 million to transform gyms and exercise routines

(FIBA Company) BlazePod, the creator of the ‘Flash Reflex (FRX)’ training program, has raised an additional $8.5 million in its second round of funding. The round, which was led by AP Partners, brings its total capital raised to $10 million. AP Partners was represented by Adv. Atir Yaffe from Pearl Cohen Tzedek, and BlazePod was represented by Adv. Yaniv Aronovitch, Tadmor.

The company combines small and portable lighting pods with an app to assist in a variety of sports and exercise activities to help with physical and cognitive fitness. In the 18 months since its official product launch, BlazePod has already been used by prominent figures in the sports industry, such as Formula 1 driver Max Verstappen, Liverpool attacking midfielder Roberto Firmino, Maccabi Tel Aviv basketball team, as well as the Israel Defense Forces (IDF).

“Today more than ever, the fitness and professional sports market is ready for unique technologies that can maximize training and adapt itself to the changing needs of the product users,” said BlazePod Founder and CEO Yaniv Shneiderman. “There is no doubt that the Covid-19 and social distancing have strengthened the need for an available interactive product for use in any setting or space.”

Read the article on Calcalist here. 

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