Israeli air purifier could bring Japan’s karaoke industry back to lifeTel Aviv-based startup Aura Air has signed a $30 million deal with Japanese distributor J-TEC to supply the Japanese market with its advanced technology, which is specially designed to purify air in closed spaces. The company’s system has proven to be 99.99% effective at eliminating COVID-19 particles, among other pathogens.Oren Eliyasov, business development director at Aura Air, told The Media Line that the agreement with J-TEC includes the Japan Karaoke Box Association and other major clients in Japan, such as SMBC Trust Bank and JTB Corporation, one of the largest travel agencies in the country.“The karaoke association says that there are 100,000 [karaoke] rooms all over Japan,” Eliyasov said. “Currently, most of them are closed due to the coronavirus pandemic.”
Karaoke, which means “empty orchestra” in Japanese, was developed in the Land of the Rising Sun in the 1970s and quickly spread around the world as a popular form of entertainment. In Japan, it has long been a favorite outing for groups of friends and families.
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